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Dairy Promotion Programs
Commodity “checkoff programs” were created for producers to voluntarily promote and provide research and information to consumers. This promotion is through generic, producer-funded, advertising in an attempt to promote the overall demand for cooperative agricultural commodities. Checkoff programs vary by commodity but are mandated through federal and state regulations and commodity-specific administrative policies. This heading covers the federal and state dairy checkoff regulations, programs, and organizations.
Federal Checkoff Program
This following heading explores the federal checkoff program for dairy promotion, including the statutory and regulatory context dating back to 1937, and national dairy checkoff programs and organizations.
- Statutory & Regulatory Context
- Dairy Promotion and Research Order (Rev. 2016) (created Dairy Checkoff Program with Dairy Production Stabilization Act of 1983)
- Commodity Promotion, Research, and Information Act of 1996 (“essentially covers and controls all related federal commodity promotion laws and commodity-specific federal statutes, and augments The Agricultural Marketing Agreement Act of 1937 which was the original source of federal authority for such programs”)
- Dairy Production Stabilization Act of 1983 (created Dairy Checkoff Program)
- Agricultural Marketing Agreement Act of 1937 (“AN ACT To reenact and amend provisions of the Agricultural Adjustment Act (ruled unconstitutional), as amended, relating to marketing agreements and orders”)
- National Dairy Checkoff Programs & Organizations
- Reports to Congress on Dairy & Fluid Milk Promotion & Research Programs
- National Dairy Promotion & Research Board (“Dairy Checkoff Program”)
- National Dairy Board
- National Dairy Council (NDC) (“non-profit organization founded by dairy farmers and funded through the national dairy checkoff program”)
- Innovation Center for U.S. Dairy (“voluntary organization that works with leaders across the dairy value chain to align on pre-competitive priorities, drive progress and speak with one voice”)
- Dairy Management Inc. (“manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council and the Innovation Center for U.S. Dairy”)
- 16 state and regional dairy farmer-funded promotion organizations work together as a federation with Dairy Management Inc
- U.S. Dairy Export Council (USDEC) (founded by Dairy Management Inc.) “non-profit, independent membership organization that represents the global trade interests of U.S. dairy producers, proprietary processors and cooperatives, ingredient suppliers and export traders”)
State Checkoff Program
State United Dairy Industry Association (UDIA) member research and promotion programs, and other state dairy check-off programs and dairy councils are linked below. Agricultural Marketing Service has also listed out state and regional checkoff programs in the regularly updated, 2019 Directory of Qualified State, Regional or Importer Dairy Product Promotion, Research or Nutrition Education Programs.
- Regional Dairy Promotion
- American Dairy Association North East (Delaware, Maryland, New Jersey, New York, Pennsylvania) Regional Dairy Promotion
- American Dairy Association Mideast (Ohio, Pennsylvania, West Virginia)
- Midwest Dairy (Arkansas, Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota)
- Dairy West (Idaho & Utah)
- Dairy Management West (Arizona & Nevada)
- Dairy MAX (Montana, Wyoming, Colorado, New Mexico, SW Kansas, W Oklahoma, Texas, Louisiana)
- Dairy Alliance (Southeast) (Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Virginia)
- New England Dairy (Massachusetts, New Hampshire, Rhode Island, Vermont)
- State Checkoff Programs
- California Real California Milk
- Connecticut Milk Promotion Board
- Florida Dairy Farmers
- American Dairy Association Indiana
- Maine Dairy & Nutrition Council / Maine Dairy Promotion Board
- Michigan United Dairy Industry of Michigan
- Oregon Dairy and Nutrition Council
- Pennsylvania Allied Milk Producers’ Cooperative Inc.
- Utah’s Own
- Dairy Farmers of Washington
- Dairy Farmers of Wisconsin
- State or Local Dairy Councils
